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Grow to be Great
by Dwight L. Gertz, João Baptista · Simon & Schuster Ltd · tapa dura · 224 pages
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Pages: 224 pagesAuthor: Dwight L. Gertz, João BaptistaPublisher: Simon & Schuster LtdFormat: tapa duraLanguage: enRelease date: 18/10/1995ISBN: ISBN 9780028740478
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Synopsis of Grow to be Great
En 'Grow to be Great: Breaking the Downsizing Cycle', Dwight L. Gertz y João Baptista argumentan que las empresas no pueden alcanzar la grandeza a través de la reducción de personal. Basándose en un estudio de más de 1,100 grandes compañías, los autores revelan que las oportunidades de crecimiento están presentes en todas las industrias, incluso en aquellas empresas consideradas 'demasiado grandes para crecer'. Este libro ofrece una perspectiva valiosa sobre cómo las empresas pueden superar la mentalidad de reducción de costos y enfocarse en estrategias de crecimiento sostenible.
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