by Dwight L. Gertz, João Baptista · Simon & Schuster Ltd · tapa dura · ISBN 9780028740478
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«Grow to be Great: Breaking the Downsizing Cycle» is the business essay by Dwight L. Gertz and João Baptista, in hardback.
Gertz and Baptista argue that no company becomes great by cutting staff. Based on a study of more than 1,100 large companies, they show that growth opportunities exist in every sector, even in firms considered too big to grow, and advocate sustainable expansion strategies over cost-cutting.
Originally published in 1995 by Simon & Schuster Ltd, it comprises 224 pages and is written in English.
Recommended for executives, management professionals, and readers interested in business strategy.
