Googly: Branding on Indian Turf

Synopsis of Googly: Branding on Indian Turf

Googly: Branding on Indian Turf reflects the author's love and knowledge of branding and cricket. India is a "happening" country, and the author observes the ups and downs of brands, their communication, and consumers in India in an easy-to-read book. Friendly, chatty, and disarmingly informal, the book tells us about what makes some brands successful and others not. It is a must-read for anyone working in marketing, sales, or communication and provides overwhelming value to students of advertising and brand management, filled with quick, relatable examples.