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Google Analytics. Mide y Vencerás
by Iñaki Gorostiza Esquerdeiro, Asier Barainca Fontao · Anaya Multimedia · tapa blanda · 232 pages
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Pages: 232 pagesAuthor: Iñaki Gorostiza Esquerdeiro, Asier Barainca FontaoPublisher: Anaya MultimediaFormat: tapa blandaLanguage: es-ESRelease date: 20/10/2016ISBN: ISBN 9788441538269
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Synopsis of Google Analytics. Mide y Vencerás
Este libro, escrito por Iñaki Gorostiza Esquerdeiro y Asier Barainca Fontao, es una guía completa para aprender y profundizar en el uso de Google Analytics. Ideal tanto para principiantes como para profesionales, este manual se aparta del enfoque tradicional al presentar casos prácticos y reales que facilitan la comprensión de las diversas funcionalidades de la herramienta. Aprenderás a medir y analizar tu negocio online para mejorar tus resultados, preparándote de manera sólida para el examen de certificación en Google Analytics. Cubre un espacio vacío en la literatura técnica en español sobre analítica web, resumiendo la experiencia de los autores a lo largo de 15 años.
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