by Jorge Villar Rodríguez · Deusto · tapa blanda · ISBN 9788423425655
VAT included
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«Gestión y planificación de redes sociales profesionales» is the manual by Jorge Villar Rodríguez, published by Deusto in paperback (336 pages, in Spanish).
The book addresses the management and planning of social media in companies and institutions: how to fit them into communication and online marketing, the necessary structure and profiles, and the role of the community manager. It explains the stages of the social media plan —research, objectives, strategies, actions and content plan— and provides methodology, resources and tools to apply it.
The full subtitle is «Todo lo que debes saber para gestionar correctamente redes sociales corporativas» and the work belongs to the Deusto collection of the Planeta group.
Aimed at communication and marketing managers in companies and institutions who want to organize their social media strategy.
