by Francisco Serrano Gómez, César Domínguez Serrano · ESIC Editorial · tapa blanda · ISBN 9788473564137
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«Gestión, dirección y estrategia de producto» is the manual by Francisco Serrano Gómez and César Domínguez Serrano, published by ESIC Editorial in paperback.
A manual that delves into product management and direction as a commercial instrument. It combines theory and practice to plan this marketing variable, and is aimed at both the academic sphere, in product management courses, and the professional sphere, as support for decision-making.
First edition. 314 pages in Spanish. Part of the «Libros profesionales» collection from ESIC Editorial.
It is intended for marketing students and professionals seeking a reference manual on product management and decision-making.
