by Margarita Martínez Gabaldón · Ediciones Paraninfo, S.A · tapa blanda · ISBN 9788428343442
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«Gestión de contenidos web» is the vocational training manual by Margarita Martínez Gabaldón, published by Ediciones Paraninfo in paperback (192 pages, in Spanish).
Training book linked to unit UF2401 of the COMM0112 certificate. It covers the basics of online marketing, campaign planning and channels, search engine advertising, and web analytics to assess results. Each chapter ends with a self-assessment test and a final practical exercise is included.
The book belongs to the Comercio y Marketing collection. The first edition was published in January 2020.
It is aimed at vocational training students and those preparing for the COMM0112 professional certificate.
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