by Joaquim Deulofeu Aymar · Pirámide · tapa blanda · ISBN 9788436817317
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«Gestión de calidad total en el comercio detallista» is the management manual by Joaquim Deulofeu Aymar, published by Pirámide in paperback (168 pages).
Analyses the challenges of today's retail trade: competition from large supermarkets, new technologies and changes in consumer habits. Proposes total quality as a strategy for SMEs to remain competitive, with a customer-centred model and a flexible organisational structure.
This work was published in 2006 within the Empresa y Gestión collection of Ediciones Pirámide. Joaquim Deulofeu Aymar holds a doctorate in Economics and Business Sciences from the University of Barcelona and is a founding partner of a consultancy specialising in quality management.
For retail professionals, SME managers and readers interested in quality management applied to services.
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