by INST.S.E.EMPRES · Ediciones Mundi-Prensa · tapa blanda · ISBN 9788471145154
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«Gestión Comercial I: Marketing» is the marketing and commercial management handbook by INST.S.E.EMPRES, published by Ediciones Mundi-Prensa in paperback (186 pages, in Spanish).
This handbook addresses commercial management and marketing from a business perspective: it sets out the fundamentals of the commercial area, the strategies and techniques specific to marketing, and their application to decision-making in the company.
First edition published on 1 January 1995. The work falls within the field of business, strategy and management.
Aimed at readers interested in the field of business, strategy and management, and in the fundamentals of marketing.
