by Maryann Keller · tapa blanda · ISBN 9788425322778
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«General Motors: El Amargo Despertar» is the economics and business essay by Maryann Keller, published by Grijalbo in paperback (389 pages, in Spanish).
Keller reviews the history of General Motors and the problems that led it to lose ground in the automobile industry: wrong strategic decisions, bureaucratic management and pressure from the global environment. The result is a kind of corporate biography that helps understand how a large corporation works when it resists change.
The work belongs to Grijalbo's Economics and Business collection and corresponds to its 1991 edition.
Aimed at business and economics readers, especially those who follow the history of the automobile industry and the management of large corporations.
