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General Motors: El Amargo Despertar
by Maryann Keller · · tapa blanda · 389 pages
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Pages: 389 pagesAuthor: Maryann KellerPublisher: Publisher to be confirmedFormat: tapa blandaLanguage: es-ESRelease date: 20/2/1991ISBN: ISBN 9788425322778
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Synopsis of General Motors: El Amargo Despertar
En 'General Motors: El Amargo Despertar', Maryann Keller analiza la historia y los desafíos de General Motors, una de las compañías automotrices más grandes del mundo. Keller examina las decisiones estratégicas, los problemas de gestión y los factores externos que contribuyeron a los problemas de la empresa. Este libro ofrece una visión profunda de la industria automotriz y las complejidades de la gestión empresarial en un entorno globalizado.
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