by Jonas Ridderstrale, Kjell Nordstrom · Pearson Education Limited · tapa blanda · ISBN 9780273714132
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«Funky Business Forever: How to Enjoy Capitalism» is the management essay by Jonas Ridderstråle and Kjell Nordström, in paperback.
The book argues that, in a globalised economy, success demands breaking with convention and betting on talent and difference. With a provocative style, it defends that singularity and creativity are the key to thriving and staying on the right side of change, with updated examples and messages.
«Funky Business Forever» corresponds to the third edition, published in 2008 by Pearson Education Limited; 232 pages and text in English.
Aimed at executives, entrepreneurs and business professionals interested in strategy, innovation and change management.
Jonas Ridderstråle is a Swedish business speaker, thinker and author, best known for the bestselling book Funky Business - Talent Makes Capital Dance. He is currently a visiting professor at Ashridge Business School and IE Business School.
