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Fundamentos de Marketing de Servicios
by K. Douglas Hoffman · · tapa blanda
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Pages: 120 pagesAuthor: K. Douglas HoffmanPublisher: Publisher to be confirmedFormat: tapa blandaLanguage: es-ESRelease date: 1/8/2002ISBN: ISBN 9789706862020
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Synopsis of Fundamentos de Marketing de Servicios
Este libro proporciona una visión general de los fundamentos del marketing de servicios. Cubre temas esenciales como la gestión de la calidad del servicio, la satisfacción del cliente y las estrategias de marketing para empresas de servicios. Ideal para estudiantes y profesionales del marketing que buscan comprender y aplicar los principios del marketing en el sector de servicios.
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