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Fundamentos de Marketing
by William J. Stanton, Michael J. Etzel, Bruce J. Walker · MC GRAW HILL · tapa blanda · 376 pages
4.6
· ISBN 97897010620125 people viewing thisViewed 3 times
Product details
Pages: 376 pages
Publisher: MC GRAW HILL
ISBN: 9789701062012
Format: tapa blanda
Language: es-ES
Release date: 1/1/2007
ISBN: 9789701062012
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Synopsis of Fundamentos de Marketing
Este libro, 'Fundamentos de Marketing - 14ª Edición', es una guía completa sobre los principios y prácticas del marketing. Escrito por William J. Stanton, Michael J. Etzel y Bruce J. Walker, esta edición incluye un CD complementario y está diseñada para proporcionar una comprensión profunda del tema. Ideal para estudiantes y profesionales del marketing, este libro ofrece una visión clara y concisa de los fundamentos del marketing en el mundo actual.
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