by William J. Stanton, Michael J. Etzel, Bruce J. Walker · MC GRAW HILL · tapa blanda · ISBN 9789701062012
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This book, 'Fundamentos de Marketing - 14ª Edición', is a comprehensive guide to the principles and practices of marketing. Written by William J. Stanton, Michael J. Etzel, and Bruce J. Walker, this edition includes a supplementary CD and is designed to provide a deep understanding of the subject. Ideal for students and marketing professionals, this book offers a clear and concise view of the fundamentals of marketing in today's world.
