by Richard Koch · Pearson Education Limited · tapa blanda · ISBN 9780273650225
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«The Financial Times Guide to Strategy» is Richard Koch's business strategy guide, published by Pearson Education Limited in paperback (302 pages, in English).
The book argues that good business strategy is simple to formulate, although academics and consultants have complicated it. Koch proposes a practical framework for the company, its business model and its market, and includes tools for executives, a review of strategic thinking since 1960 and an A-Z of concepts and techniques.
Second edition of the guide, published in July 2000, in the Financial Times series.
Aimed at owners, executives and entrepreneurs seeking to formulate or review their business strategy.
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