by Mariano Alonso Prieto · tapa blanda · ISBN 9788417277369
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«Franquiciamente» is Mariano Alonso Prieto's essay on the franchise system, published by LID Publishing in paperback (351 pages, in Spanish).
The work analyses franchising as a business model and corporate expansion, with the author's view on the project, strategy, viability, agreement and contracting, expansion and sector trends. It includes 40 interviews with experts and leaders in management and franchising.
First edition, with a foreword by Nacho Sandoval, in the Acción Empresarial collection.
A work aimed at entrepreneurs, franchisors and franchisees who want to understand the operation and expansion of this business model.
