by Joan Massons I Rabassa · Deusto · tapa blanda · ISBN 9788423420551
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«Finanzas para profesionales de marketing y ventas» is the business management essay by Joan Massons I Rabassa, published by Deusto in paperback.
The book focuses on the usual frictions between marketing and finance and proposes applicable recommendations for both departments to work better. The author, an executive, board member and consultant, explains with humor and an agile tone recognizable situations and the economic logic surrounding marketing and sales activity.
Work published by Deusto in 2010, framed in the field of business and economics and written in Spanish.
Aimed at marketing, sales and finance professionals seeking to understand the logic of the other department and align their objectives.
