by Thierry Jacquillat · Albin Michel · tapa blanda · ISBN 9782226167903
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«Fais vite, ne traîne pas en route» is the business memoir by Thierry Jacquillat, published by Albin Michel in paperback (254 pages, in French).
The author, who ran Pernod Ricard for over twenty years, explains how a French spirits company became the world's second-largest group in the sector. The account reviews several operations and corporate battles, such as the purchase of Scottish Clan Campbell, the dispute over Irish whiskies, the Orangina episode, and the acquisition of Seagram.
Work published in 2005 in the Documents collection by Albin Michel. The subtitle, «Mes enivrantes aventures vers la mondialisation», translates as «My intoxicating adventures towards globalization»; the cover also shows the title «La guerre des alcools».
Recommended for readers interested in business history, globalization, and the spirits trade.
