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by Dale Carnegie · Sudamericana · tapa blanda · 362 pages
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Descubre las estrategias de ventas más efectivas con este libro de Dale Carnegie. Aprende a dominar el arte de la persuasión y a cerrar tratos exitosos. Esta edición en tapa blanda de Sudamericana, publicada en septiembre de 2003, contiene 362 páginas llenas de consejos prácticos y técnicas probadas para impulsar tus ventas y alcanzar tus objetivos comerciales.

Dale Carnegie was an American writer and teacher of courses in self-improvement, salesmanship, corporate training, public speaking, and interpersonal skills. Born into poverty on a farm in Missouri, he was the author of How to Win Friends and Influence People (1936), a bestseller that remains popular today. He also wrote How to Stop Worrying and Start Living (1948), Lincoln the Unknown (1932), and several other books.