by José M. Hermida · Temas de Hoy · tapa blanda · ISBN 9788478801954
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«¡Esta empresa es una ruina!» is José M. Hermida's humorous essay on business mistakes, published by Temas de Hoy in paperback.
The author reviews real cases of bad decisions in the Spanish business world: executives determined not to change course, absurd strategies, and management failures that end in disastrous results. With irony and no mercy, he turns every stumble into a humorous lesson on how not to run a business.
The work, published in 1992, has 190 pages and was a finalist for the El Papagayo Prize.
It will appeal to those seeking a humorous look at business management errors in Spain.
