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ISBN: 9788483224496
Este libro analiza cómo la aplicación de las nuevas tecnologías ha dado lugar a nuevos medios y formatos que permiten un acercamiento más eficiente al público. Se exploran nuevas estrategias en publicidad y marketing que buscan dar nuevos valores a la publicidad, con el objetivo de generar emociones en el público y conseguir el compromiso deseado. Se destaca la importancia de la información, la honestidad y la sinceridad en las marcas para conectar con un público cada vez más difícil de convencer. El marketing de compromiso se centra en escuchar al individuo y en sus necesidades individuales, generando experiencias personales y emociones que se relacionan con la marca.
José Julián Martí Pérez was a Cuban nationalist, poet, philosopher, essayist, journalist, translator, professor, and publisher, who is considered a Cuban national hero because of his role in the liberation of his country from Spain. He was also an important figure in Latin American literature. He was a political activist and is considered an important philosopher and political theorist. Through his writings and political activity, he became a symbol of Cuba's bid for independence from the Spanish Empire in the 19th century and is referred to as the "Apostle of Cuban Independence". From adolescence on, he dedicated his life to the promotion of liberty, political independence for Cuba, and intellectual independence for all Spanish Americans; his death was used as a cry for Cuban independence from Spain by both the Cuban revolutionaries and those Cubans previously reluctant to start a revolt.
