by Roger Wenschlag · Deusto · tapa blanda · ISBN 9788423408115
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«El vendedor versátil» is the sales manual by Roger Wenschlag, published by Deusto in paperback (181 pages, in Spanish).
A business work proposing a customer-centered sales approach: instead of imposing a single method, the salesperson must identify how each customer prefers to buy and adapt their strategy. It includes keys to sales organization, marketing, and distribution to improve sales effectiveness.
Published in 1989. The full cover title is «El vendedor versátil: venda como a sus clientes les gusta comprar». The edition includes illustrations.
For sales representatives, sellers, and business professionals interested in improving their sales results.
