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El poderío de ser prosumidor
by Bill Quain · intipublishing · tapa blanda · 132 pages
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Pages: 132 pagesAuthor: Bill QuainPublisher: intipublishingFormat: tapa blandaLanguage: es-ESRelease date: 1/1/2002ISBN: ISBN 9789589705230
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Synopsis of El poderío de ser prosumidor
En 'El poderío de ser prosumidor', Bill Quain explora cómo los consumidores pueden generar riqueza al realizar compras de manera más inteligente y eficiente. El libro cuestiona las prácticas de compra convencionales y ofrece una perspectiva innovadora sobre cómo los consumidores pueden convertirse en 'prosumidores', es decir, individuos que no solo consumen, sino que también participan activamente en la creación de valor y la generación de ingresos a través de sus decisiones de compra. Quain plantea preguntas clave sobre la lealtad a las marcas y cómo los consumidores pueden beneficiarse de sus hábitos de consumo.
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