by Jeffrey Gitomer · Planeta · tapa dura · ISBN 9788416253791
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The Little Red Book of Selling is an international bestseller by Jeffrey Gitomer that collects the basic principles to become a great seller. Written in a clear, simple and direct language, this book is designed to carry with it all the knowledge, wisdom, experience and passion for sales that a seller needs. It includes a table of contents by chapter and is full of quotes, illustrations, tips and ideas to better understand why people buy, an even more fundamental question that every seller has to ask themselves. This is a small practical guide that will become an essential work for all those professionals who wish to train in commercial subjects or improve their skills.
Jeffrey Gitomer is an American salesperson, author, and speaker who writes and lectures on sales, customer loyalty, and personal development.
