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El mundo Groundswell
3.8
Negocios y EconomíaISBN | 9788492452194
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Product details
Pages: 384 pages
Author: Charlene Li, Josh Bernoff
Publisher: Empresa Activa
ISBN: 9788492452194
Format: tapa blanda
Language: es-ES
Release date: 9/3/2009
ISBN: 9788492452194
Synopsis of El mundo Groundswell
El libro 'El Mundo Groundswell' de Charlene Li y Josh Bernoff, publicado por Empresa Activa, explora cómo las empresas pueden aprovechar los movimientos sociales espontáneos en la red. A través de ejemplos y datos estadísticos, los autores explican cómo los consumidores utilizan blogs y redes sociales para compartir opiniones sobre productos y servicios, y cómo las empresas pueden participar en estos movimientos para potenciar su negocio. Este libro es una guía esencial para entender y participar en los nuevos movimientos sociales en línea.
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