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ISBN: 9788497590426
Descubre las 100 claves comunicativas que hicieron de Barack Obama un líder revolucionario. Este manual práctico analiza desde la importancia de la retórica y el cuidado de la imagen hasta el dominio del protocolo y el desarrollo del carisma personal. Aprende a transmitir tus mensajes con la misma eficacia que el 'Kennedy del siglo XXI'.
