by Rupert L. Swan · DEBOLSILLO · tapa blanda · ISBN 9788497590426
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«El método Obama» is Rupert L. Swan's essay on communication, published by Debolsillo in paperback, with 224 pages, in Spanish.
Analysis of the communication keys that turned Barack Obama's campaign into a political phenomenon: the handling of rhetoric, image building, mastery of protocol, and the development of personal charisma. With examples from his career and advice for transferring these strategies to interviews, presentations, and everyday relationships.
Part of the Debolsillo Best Seller collection (number 26200); the edition was published in 2009.
Aimed at readers interested in improving their communication and leadership, both professionally and personally.
