El marketing en la empresa: estrategia, herramientas y planes para el éxito

Synopsis of El marketing en la empresa: estrategia, herramientas y planes para el éxito

This work offers a comprehensive view of marketing management in the business environment, detailing the strategies, tools, and plans necessary to achieve commercial success. It is a fundamental guide for professionals and students seeking to understand how to effectively apply marketing concepts in the modern enterprise. With a practical and structured approach, the book covers the basic pillars of marketing, providing the reader with the keys to designing solid and competitive action plans.