by Kevin Duncan · LID Editorial Empresarial, S.L. · tapa dura · ISBN 9788416894192
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«El libro de las grandes ideas» is Kevin Duncan's practical guide, published by LID Editorial Empresarial in hardback (133 pages, in Spanish).
The book compiles 50 visual thinking techniques and tools from the business world to stimulate creativity and produce effective ideas. It is organised into five blocks: preparation, generation, development and understanding, evaluation and presentation of ideas. Each technique includes guidelines for applying it.
It belongs to the «Concise Advise» collection. The subtitle of the work is «50 maneras de generar ideas de forma eficaz».
Aimed at business professionals, such as executives, consultants or trainers.
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