Take three and pay for only two with coupon TRIPLEEN
El fin de la publicidad como la conocemos
4.3
Negocios y EconomíaISBN | 9789701041826
-
VAT included
Free SHIPPING
Free returns within 30 days
Pay with:
Available offers by condition
New condition items ship only to the UK, with free shipping on orders from £15. All other conditions always include free shipping with no minimum order.
* All our products are carefully inspected to support sustainable culture.
Hamelyn quality guarantee
Every product is inspected, cleaned and verified before shipping. If it's not what you expected, we'll refund your money.
Product details
Pages: 237 pages
Author: Sergio Zyman
Publisher: MC Graw Hill
ISBN: 9789701041826
Format: tapa blanda
Language: es-ES
Release date: 1/10/2003
ISBN: 9789701041826
Synopsis of El fin de la publicidad como la conocemos
En 'El fin de la publicidad como la conocemos', Sergio Zyman, ex jefe de marketing de Coca-Cola, ofrece una perspectiva provocadora sobre el mundo de la publicidad. Zyman argumenta que la publicidad tradicional está muriendo y que las empresas deben adoptar nuevas estrategias para llegar a los consumidores. Con la colaboración de Armin Brott, el libro explora cómo las empresas pueden crear campañas publicitarias más efectivas y rentables en el entorno actual.
More titles for fans of Sergio Zyman
Recommended by Julia
Best-selling books in Business
Best sellers
Last unit!8 people have it in their cart
-
VAT included