by Milind M. Lele, Jagdish Sheth · Ediciones Díaz de Santos, S.A. · tapa blanda · ISBN 9788487189241
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The book 'The Customer is Key' by Milind M. Lele and Jagdish N. Sheth, published by Ediciones Díaz de Santos in 1989, explores how customer satisfaction can be an insurmountable competitive advantage. Through its 232 pages, the book analyzes the key factors to achieve consumer satisfaction, from product quality to expectation management and the importance of intermediaries. It examines cases of successful companies and offers a guide to implement corporate values focused on the customer. This book is a valuable tool for marketing and business management professionals interested in improving their relationship with their customers and achieving success in the market.
