by Gabriel Malongo Mpidi, Montana Joshua Mbi Mbambi · Edizioni Sapienza · tapa blanda · ISBN 9786208955144
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«Distribuzione e commercio elettronico» is the essay by Gabriel Malongo Mpidi and Montana Joshua Mbi Mbambi (Edizioni Sapienza, paperback, 108 pages).
The book studies the evolution of commercial distribution in the digital age, including the integration of physical and online channels. It analyses marketplaces, social media, artificial intelligence and augmented reality, and omnichannel strategies, logistics, merchandising, sustainability, personalisation and automation, with practical cases.
The work was published on 17 June 2025 and is written in Italian. It falls within the categories of Business and Economics and Technology.
A useful work for professionals and students of marketing, distribution and e-commerce.
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