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Distribuzione e commercio elettronico
by Gabriel Malongo Mpidi, Montana Joshua Mbi Mbambi · Edizioni Sapienza · tapa blanda · 108 pages
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Pages: 108 pagesAuthor: Gabriel Malongo Mpidi, Montana Joshua Mbi MbambiPublisher: Edizioni SapienzaFormat: tapa blandaLanguage: itRelease date: 17/6/2025ISBN: ISBN 9786208955144
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Synopsis of Distribuzione e commercio elettronico
Este libro analiza la evolución de la distribución en la era digital, marcada por el auge del comercio electrónico y la integración de los canales físicos y digitales. La obra comienza definiendo los tipos de distribución (intensiva, selectiva y exclusiva) y su papel estratégico en el mercado actual. A través de sus páginas, se explora la transformación digital, el impacto de los marketplaces, las redes sociales y tecnologías emergentes como la inteligencia artificial y la realidad aumentada. Además, examina las nuevas estrategias omnicanal, la importancia de la logística, el merchandising y los desafíos de sostenibilidad en el e-commerce, ofreciendo una visión completa sobre la personalización y automatización del sector.
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