by Salvador Miquel Peris, Mª José Miquel Romero, Francisca Parra Guerrero, Christian Lhermie · ESIC Editorial · tapa blanda · ISBN 9788473564427
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«Distribución comercial» is the commercial distribution handbook by Salvador Miquel Peris and others, from ESIC Editorial, in paperback (482 pages, in Spanish).
Academic work examining the role of commerce as an intermediary between production and consumption, and analysing how marketing identifies and serves demand, distribution channels, and the commercial system that enables products to reach consumers under the right conditions. Includes theoretical and practical content.
Fifth edition of the work, published in February 2006 within the Libros profesionales collection of ESIC Editorial.
A useful work for academics and businesspeople due to its theoretical and practical content on the commercial system.
