by Máxima Juliana López Eguilaz, Lorenzo Remírez Esparza · UNED · tapa blanda · ISBN 9788436236217
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This book, 'Design of Marketing Strategies', aims to contribute to improving the implementation of marketing strategies in companies and organizations. Through theoretical content, practical examples in various business sectors, application exercises, and self-assessment tests, it seeks to provide a comprehensive guide for professionals and students in the area. Published by UNED, this text is a valuable tool for understanding and applying strategic marketing in the business world.
