by Mª del Carmen Gómez Díaz, Mª Alejandra González García · Ediciones Paraninfo, S.A · tapa blanda · ISBN 9788497322171
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«Dinamización del punto de venta» is the commerce manual by Mª del Carmen Gómez Díaz and Mª Alejandra González García (paperback, 288 pages, in Spanish).
It develops the Point of Sale Dynamization module of the intermediate-level Commercial Activities cycle, focused on organising and animating a small business: location, interior design, assortment, shelving, window display, advertising, promotions and control methods. It includes proposed and solved activities, concept maps and web links.
Comercio y Marketing collection, corresponding to the Commercial Activities Technician qualification. First edition, published on 17 April 2015.
Aimed at students of the intermediate-level Commercial Activities cycle and commerce professionals who want to update their knowledge.
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