by Anja Förster, Peter Kreuz · Kogan Page · tapa dura · ISBN 9780749448400
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«Different Thinking» is the business management essay by Anja Förster and Peter Kreuz, published by Kogan Page in hardback (198 pages, in English).
A manual proposing the application of creative thinking to increase company value. It offers practical tools for questioning one's own strategy, creating new markets, reinventing products and rethinking prices and profits, with international examples such as Apple, Virgin, Daimler-Chrysler and Washington Mutual Bank.
The full title is «Different Thinking: Creative Strategies for Developing the Innovative Business». The original edition was published in 2007.
Aimed at managers, entrepreneurs and management professionals interested in innovation and strategy, as well as business students.
