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Different Thinking
4.1
Negocios y EconomíaISBN | 9780749448400
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Product details
Pages: 198 pages
Author: Anja Förster, Peter Kreuz
Publisher: Kogan Page
ISBN: 9780749448400
Format: tapa dura
Language: en
Release date: 28/8/2007
ISBN: 9780749448400
Synopsis of Different Thinking
Descubre cómo las empresas pueden impulsar su creatividad para desarrollar productos y servicios innovadores con 'Different Thinking'. Este libro presenta herramientas prácticas y estrategias que te permitirán cuestionar las estrategias de tu empresa, crear nuevos mercados y reinventar tus productos. A través de ejemplos internacionales de empresas como Apple, Virgin y Daimler-Chrysler, aprenderás cómo aplicar enfoques innovadores para obtener una ventaja competitiva.
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