by Jack Trout, Steve Rivkin, Raúl Peralba · Ediciones Pirámide · tapa dura · ISBN 9788436822816
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Differentiate or Die is a cornerstone of business management literature. In this updated second edition, Jack Trout and his partners Steve Rivkin and Raúl Peralba explain why differentiation is the only way to survive in today's killer competition. The book features new chapters and eighteen real-life case studies that demonstrate how any product or service can be differentiated to avoid becoming a commodity.
John Francis "Jack" Trout was an American advertising executive and an owner of Trout & Partners, a consulting firm. He was the founder and pioneer of positioning theory and also marketing warfare theory.
