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Decidere il prezzo. Casi aziendali
by Bruno Busacca, Michele Costabile, Paolo Pasini · Rizzoli
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Pages: 120 pagesAuthor: Bruno Busacca, Michele Costabile, Paolo PasiniPublisher: RizzoliFormat: PaperbackLanguage: itISBN: ISBN 9788845306303
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Synopsis of Decidere il prezzo. Casi aziendali
Este libro, escrito por Bruno Busacca, Michele Costabile y Paolo Pasini, es una obra fundamental sobre la gestión de precios y estrategias de marketing en el entorno empresarial. A través de diversos casos prácticos, los autores analizan cómo las empresas toman decisiones críticas sobre la fijación de precios y el uso de software aplicado para optimizar sus resultados comerciales. La obra se presenta como una herramienta esencial para profesionales y estudiantes interesados en el ámbito de la economía y la gestión de empresas, ofreciendo una visión profunda y técnica sobre la toma de decisiones estratégicas en el mercado actual.
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