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Second life
David Ogilvy, el rey de Madison Avenue
by Kenneth Roman · Gestión 2000 · tapa blanda · 392 pages
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Pages: 392 pagesAuthor: Kenneth RomanPublisher: Gestión 2000Format: tapa blandaLanguage: es-ESRelease date: 13/10/2010ISBN: ISBN 9788498750638
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Synopsis of David Ogilvy, el rey de Madison Avenue
Descubre la fascinante historia de David Ogilvy, el genio publicitario que revolucionó Madison Avenue. Desde sus humildes comienzos hasta convertirse en el rey de la publicidad, este libro te sumerge en la vida de un hombre que transformó la industria. Conoce sus orígenes, sus experiencias durante la Segunda Guerra Mundial y cómo creó algunas de las campañas publicitarias más icónicas de la historia. Una narración imprescindible para entender la publicidad tal y como la conocemos hoy en día.
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About the author
Kenneth Roman
Kenneth Roman was an American author and advertising executive.
1930–202622 titles published
View full profileBest-selling books in Otros
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