by Carl Sewell, Paul B. Brown · Pocket · tapa blanda · ISBN 9780671747954
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«Customers For Life» is the business classic by Carl Sewell and Paul B. Brown, published by Pocket in paperback (208 pages, in English).
Drawing on his experience running a Dallas Cadillac dealership, which became the second largest in the United States, Sewell explains how to get customers to return and recommend. The book sets out his «Ten Commandments» of customer service, with practical examples, anecdotes, and advice applicable to any business.
Work originally published in 1990; this Pocket edition is from 1991. Subtitle: «How to Turn That One-Time Buyer into a Lifetime Customer».
Aimed at entrepreneurs, managers, and customer service professionals who want to improve buyer loyalty.
