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Culturematic
4.4
Negocios y EconomíaISBN | 9781422143292
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Product details
Pages: 304 pages
Author: Grant McCracken
Publisher: Harvard Business Review Press
ISBN: 9781422143292
Format: tapa dura
Language: en
Release date: 15/5/2012
ISBN: 9781422143292
Synopsis of Culturematic
En 'Culturematic', el antropólogo Grant McCracken describe estas pequeñas máquinas para crear cultura y ayuda al lector a dominarlas. Los ejemplos se extraen de NFL Films, Twitter, Apple Genius Bar, Starbucks, Ford, SNL Digital Shorts, Restoration Hardware, UNICEF, J. Crew, Pie Lab, USA Network y GEICO gecko. Para los productores tradicionales de cultura (los creadores de películas, diseño, publicidad, publicaciones, revistas, periódicos e I + D corporativa), este libro inspirará nueva innovación y creatividad. Para los productores emergentes de cultura (los jugadores digitales), este libro servirá como un manual práctico. Culturematic: nuestra aplicación para crear el mundo de nuevo.
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About the author
Grant McCracken
Grant David McCracken is a Canadian anthropologist and author, known for his books about culture and commerce. He was the founder and director of the Institute for Contemporary Culture at the Royal Ontario Museum and was a member of Convergence Culture Consortium at MIT. He holds a Ph.D. in anthropology from the University of Chicago. He coined the term the Diderot effect. He lives in Rowayton, Connecticut.
Born in 195112 titles published
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