by Yves Pigneur, Alexander Osterwalder · Publicações Dom Quixote · tapa blanda · ISBN 9789722044974
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«Criar Modelos de Negócio» is the business manual by Osterwalder and Pigneur, published by Publicações Dom Quixote in paperback (281 pages, in Portuguese).
Practical guide on business models: explains how to understand, design, modify and apply them, whether new or existing. Brings together innovation techniques used by leading companies and visual analysis tools such as the Business Model Canvas, developed with 470 strategy specialists from 45 countries.
Portuguese version of Business Model Generation (2010), published in 2011, edited by Tim Clark and translated by Edgar Rocha.
For professionals who want to overcome outdated approaches and adopt new value creation models.
Yves Pigneur is a Belgian computer scientist, and Professor of Management Information Systems at the University of Lausanne since 1984, known for his work on the business model canvas with Alexander Osterwalder. He is considered a "mastermind" among business strategics, his canvas have been used by numerous companies such as P&G, Amazon, Lockheed Martin and Tesla.
