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by Alexander Osterwalder, Yves Pigneur · PEARSON · tapa blanda · 288 pages
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Este libro es una guía para visionarios, revolucionarios y retadores que buscan desafiar los modelos económicos obsoletos y diseñar las empresas del futuro. Ofrece herramientas eficaces y sencillas para analizar, desarrollar e implementar modelos económicos de alto rendimiento. Escrito por Alexander Osterwalder e Yves Pigneur, este libro es ideal para aquellos que buscan innovar y transformar sus modelos de negocio.
Alexander Osterwalder is a Swiss business theorist, author, speaker, consultant, and entrepreneur, known for his work on business modeling and the development of the Business Model Canvas.
