by Santiago Rodriguez · Deusto · tapa blanda · ISBN 9788423417537
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«Creatividad en marketing directo» is the direct marketing manual by Santiago Rodríguez, published by Deusto in paperback (368 pages, in Spanish).
Practical application of creativity to direct marketing: mail order sales, fundraising, financial services, editorial products, and consumer and industrial goods. The author, a pioneer of direct marketing in Spain, brings together his experience in real campaigns and presents proven methods with a didactic and motivating approach.
Third updated edition. It received the Alpha 2004 award for the best marketing book by a Spanish author, granted by the Club de Dirigentes de Marketing de Madrid.
For direct marketing professionals already working in the sector and for those approaching this discipline for the first time.
