by Santiago Rodríguez · Ediciones Deusto · tapa dura · ISBN 9788423414956
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«Creatividad en marketing directo» is the manual by Santiago Rodríguez, published by Ediciones Deusto in hardback (367 pages, in Spanish).
The author presents creative techniques and strategies applied to direct marketing, based on 195 real sales campaigns. The work is presented as a practical guide for industry professionals, with concrete examples and an approach oriented toward application in commercial actions.
Published in May 1997, it falls within the Business and Economics category.
For marketing and communication professionals who want to apply proven techniques in direct sales campaigns.
