by Emilio Llopis Sancho · ESIC Editorial · tapa blanda · ISBN 9788415986737
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This book by Emilio Llopis Sancho, published by ESIC Editorial, is a practical guide for creating and internationalizing brands. Based on research with over 250 companies, the book proposes a branding model with examples of international and Spanish brands such as BBVA, Freixenet, and Real Madrid. The author presents a method for building a powerful and relevant brand in a globalized world, covering everything from the foundations of the brand to customer experience and its legal protection.
