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Corporate Communication
by Paul A. Argenti · McGraw-Hill Higher Education / Asia · tapa blanda · 288 pages
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Pages: 288 pagesAuthor: Paul A. ArgentiPublisher: McGraw-Hill Higher Education / AsiaFormat: tapa blandaLanguage: enRelease date: 16/12/2012ISBN: ISBN 9780071326155
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Synopsis of Corporate Communication
Corporate Communication, 6ª Edición, es un libro de texto que muestra a los lectores la importancia de crear un sistema de comunicación corporativa coordinado. Describe cómo las organizaciones se benefician de importantes estrategias y herramientas para mantenerse por delante de la competencia. A lo largo del libro, los casos y ejemplos de situaciones de la empresa se relacionan con el material del capítulo. Estos casos brindan a los lectores la oportunidad de participar en decisiones reales que los gerentes tuvieron que tomar sobre una variedad de problemas reales.
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