by Philippe Détrie · Eyrolles Group · tapa blanda · ISBN 9782708126527
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«Conduire une démarche qualité» is the quality management handbook by Philippe Détrie, published by Eyrolles Group in paperback (418 pages, in French).
The work is a practical guide to implementing a quality approach in an organization: it explains the principles of total quality and its step-by-step application, with the aim of achieving satisfied and loyal customers, mobilizing human resources, improving management, caring for brand image and gaining competitiveness.
The cover presents the book as a new edition of the best-seller «Le client retrouvé»; the 2006 edition is the fourth.
The book is aimed at executives, middle managers and team leaders who want to implement or improve a quality management system.
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