by Philippe Détrie, Fernando Maestre Miranda · Ediciones Paraninfo, S.A · tapa blanda · ISBN 9788428320801
VAT included
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«Cómo ganar clientes» is a practical guide to total quality by Philippe Détrie and Fernando Maestre Miranda, published by Ediciones Paraninfo in paperback.
Business management guide applying total quality to customer relations. With tables, charts and comparative boxes, it reviews frequent errors, tactics of the best companies and expert strategies, and includes quality controls, methodology and examples to win back lost customers and improve satisfaction.
First edition published in 1994 within the Éxito collection. The book has 287 pages and is written in Spanish.
A work aimed at business and management professionals interested in quality and customer service.
