by Carlos Diaz Güell · Profit · tapa blanda · ISBN 9788410235212
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«Comunicación y empresa, un binomio de éxito» is the essay by Carlos Díaz Güell on corporate communication, published by Profit in paperback, in Spanish.
The book reviews half a century of corporate communication in Spain and its evolution from a commercial function to a strategic discipline. Competition, globalisation, shareholders and ESG trends increase the weight of communication in companies. The author argues that companies must control their messages and that silence is no longer profitable.
The work is subtitled «Medio siglo de comunicación empresarial en España». It includes a prologue by Antonio Garamendi, president of CEOE.
Aimed at communication professionals, corporate communication directors, consultancies and business students interested in the evolution of the sector in Spain.
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