by Carlos Díaz Güell · Profit Editorial · tapa blanda · ISBN 9788419212955
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«L’Oréal: Le Roi c´Est Moi [El Rey Soy Yo]» is the business and management essay by Carlos Díaz Güell, published by Profit Editorial in paperback (268 pages).
It analyses the Spanish cosmetics and perfumery sector and the power of multinationals, with L’Oréal as its focus. It relates per-capita consumption to the beauty standards imposed by advertising and describes how large corporations shield their market share, with actions bordering on competition law.
First edition, published on 10 April 2023. Includes a prologue by Jesús Sánchez Lambás, secretary of Transparency International Spain. Management and Leadership collection.
For business and economics readers interested in corporate strategy, leadership and the beauty business.
