by Javier Celaya, María José Cayuela, Pau Herrera, Yolanda García · ISBN 9788461194377
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«Comunicación Empresarial 2.0» is an essay by Javier Celaya, María José Cayuela, Pau Herrera and Yolanda García, published in 2007 (206 pages).
The work analyses the role of new social technologies in business communication and their integration into corporate strategy, with particular attention to their impact on the relationship with clients and publics.
Subtitle: «the function of the new social technologies in the business communication strategy».
For communication professionals, managers and people interested in the digital transformation of the company.
