by Bernard Dubois, Francisco Velez Roxo · Dom Quixote · tapa blanda · ISBN 9789722029162
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«Compreender o consumidor» is a management book by Bernard Dubois and Francisco Velez Roxo, published by Dom Quixote in paperback (260 pp., in Portuguese).
The book focuses on the analysis of consumer behaviour and the factors that shape their decisions. It presents management concepts aimed at helping organisations better understand their customers, within a collection that links innovation with management sciences.
The book was published in 2007 and is part of the Gestão & Inovação collection (Management Sciences).
Recommended for students and professionals in administration and economics interested in consumer behaviour.
